Weekly flyers Integration
Integrating weekly flyers to surface savings earlier by connecting them directly to shopping decisions.
Hi, I’m Amy.
Staff product designer.
With over a decade of experience, I’m currently designing high-impact products at Instacart. I work in complex, ambiguous spaces—shaping strategy, building scalable systems, and raising the quality bar through craft and influence.
Projects
Case studies available upon request.
Meal planning
Instacart’s early vision for using gen-AI to power personalized meal planning and recipes.
Instacart App IA
Defining a clearer, more scalable information architecture for the Instacart app.
Cart Star
An Instacart shopper achievement program that celebrates shoppers for consistently delivering outstanding service.
Shopper Demand
Designing the shopper go-online experience, combining maps and demand signals to help shoppers find work faster.
Cover App
Building a mobile insurance experience that removes complexity from discovery to purchase.
